Shein describes itself as “an international B2C fast fashion e-commerce platform (that) focuses on women’s wear, but also offers men’s apparel, children’s clothes, accessories, shoes, bags and other fashion items” and it upholds the philosophy that “everyone can enjoy the beauty of fashion.”
Overall, Shein (previously She Inside) is a complete mystery. No phone number, no email and certainly no press contact was to be found online. Even the name of its founder remains a total enigma, as El Mundo reports. This seemingly opaque company relies mostly on digital marketing and bloggers to get you hooked on their products, rather than divulging anything about their supply chain transparently. The US website runs a “fashion blogger program” to fuel its huge popularity on social media (7.8 million followers on Instagram alone).